FatFace has officially announced the launch of their new product personalization service, powered by My First Years, as the brand aims to expand it’s product range and “capitalize on its growing customer base”.
The service will be available to FatFace customers via their official website this week with additional styles to be added to the assortment in the lead up to the Christmas holiday.
Through the service, customers will be able to opt for embossed personalization on select leather bags and wallets, and will also include an embroidered option will also be available across a wide selection of product categories, including graphic t-shirts, polo shirts and sweatshirts.
“Offering unparalleled premium quality sourced clothing across a wide range of products and sizes is a really important part of our commitment to expand our product offer.
“We are really excited to be able to launch our product personalization service; it is something that our customers are increasingly asking for” Kate Brown, product director for FatFace said in an official statement.
“We’re proud to be able to deliver the best quality designs that will allow our customers to add that personal touch to the FatFace products they know and love and will cherish forever.”