Global Beauty Consulting (GBC) continues to build an impeccable reputation to explore the boldest territories of cosmetic formulation, providing support for major brands’ technical expectation to the differentiation needs for indie brands.
“I am interested in anything that is complex. We are actually less into making yet another anti-ageing cream” GBC founder Gael Boutry said, according to PremiumBeautyNews. “Our customers are mainly emerging brands. GBC’s strength lies in helping them make formulas for which they hold the intellectual property rights. This way, they can start with small series of at least 500 SKUs: the made-in-France formulas belong to them, and they can explore complex territories.”
GBC has worked for several years on developing their solid line of products, but now is focusing on new concepts.
“We made stick emulsions, like Hyalustick, which was developed with Superga and Cosmogen. It is a solid emulsion which requires waterproof packaging. But to me, hot-poured solid products, like shampoo or makeup-removing balms are just nonsense, from an environmental point of view. Of course, there is less packaging, but the raw materials used involve highly polluting manufacturing processes, high temperatures, then cooling processes… On the contrary, powder solutions require a cold process and much less energy” Boutry adds.
Boutry said that he prefers powders to be reconstituted, “provided we work with people who are perfectly familiar with the powder-pressing technology. But there will be a limit in terms of sensoriality and distribution: there are not many solutions to distribute powder. With that in mind, we work upstream with packaging suppliers to help them develop tomorrow’s packs for powder applications, while making all our formula issues clear to them”.
The company continues their primary efforts in the use of fermented ingredients derived from upcycling as well as the biotechnologies for convenience raw materials, among others.
“Today, we are still highly limited in terms of functional natural ingredients, because biotechnologies are mostly used for the development of actives” Boutry said.
“Ingredient suppliers will increasingly work on this issue, but to me, the right thing is to also work with biodegradable synthesized products which have no impact on the environment. If everyone chooses the same path, we will not have enough natural ingredients for everyone”
