Digital-first fashion brand ‘House of Blueberry’ has officially announced that they have raised $6 million in a new seed funding around that will see the company utilize the funds to secure its place as “the leading fashion house in the metaverse”.
House of Blueberry will use the fund towards expanding into new metaverse environments, where it operates via open-world gaming brands such as Roblox and Second Life, and continues their goal to reach a broader audience in gaming and online communities.
House of Blueberry emphasizes the importance of user-generated content and self-expression.