Shein has skyrocketed to brand prominence in 2022, and the fashion giant is not only looking to capitalize on their growing popularity and the live shopping streams that have taken over the ecommerce content industry.
According to the Wall Street Journal (citing a memo that was sent to by Shein to their investors), Shein is considering a shift in strategy to become more competitive with the industry giants, and is considering a move to sell merchandise from third-party brands in addition to its own brand.
“The marketplace platform makes available a range of additional merchandise and shipping options, and we expect it to result in increased customer engagement and satisfaction,” the memo said, as published by the Wall Street Journal.
According to Huge Commerce, The Future of Marketplaces,” commerce as a service will see three quarters of the world’s top social and fashion content creators and influencers have their own shoppable stores via marketplaces by 2024.
